Rolling Stone Keith Richards stars in this painterly Louis Vuitton campaign, lensed by Annie Leibovitz. Its combination of portraiture and still life, and the treatment, puts one in mind of ‘The Ambassadors’ by Holbein and of similarly stuffed works by the Dutch; note the skulls on the right and the magnifying glass – memento mori both. Images in this genre are wont to remind us that book reading and music, symbolised by instruments, are two of the Earthly pleasures you cannot take with you, not even if you have the LV monogrammed luggage. The message, then, is that you should spend your money in your lifetime.

The case is a custom job for Richards’ guitar; it is not on sale; within the picture it’s almost incidental, far more so than is the guitar, which is possibly the most beautifully rendered thing; face on, it’s an aerial view of rockstar’s swimming pool filled with oil and greasy looking metal, which Richards agitates with his right hand. His eyes are lined with the same. The position of his fret hand is not congruent with the rest of the picture however; it doesn’t lead you to believe he’s about to pick out the opening notes of ‘Paint it Black’, while everything else surely does.